Responsibilities:
Support Ad Sales, Partner Relations, Subscriptions and Corporate Sales through a constant needs assessment with managers of each division and development of marketing/promotions strategies for these groups.

• Direct Mail -- purchase lists, select internal segments of our customer base.
• Subscription benefits -- determine premiums for subscriptions and special on- and off-line benefits programs for Steel Profiles Online subscribers.
• Advertising -- work closely with the Marketing/Communications Director and outside agency to coordinate media campaigns, to include development of and purchase of print and online advertising. Will also coordinate all barter advertising opportunities. Determine house ads on Hoover's Online and how available inventory is used to promote the site and subscriptions.
• Creative -- Supervises production of all marketing and sales-related materials and determines creative concepts/strategies for all materials.
• Trade shows -- Supervises trade show functions, selects booth graphics, determines special promotions at shows, literature distribution, etc.

Competencies:

• Familiarity with Internet marketing and Web-based technology a must.
• Experience with media planning, negotiating and buying.
• Experience with successfully developing and executing marketing plans for multiple product lines.
• Cross-functional management experience.
• Strong analytical skills are necessary to evaluate effectiveness of programs.
• Innovative, with clear evidence of implementation/execution results.
• Leadership, team building and communication skills of a high order are required as is an ability to make things happen in a multi-disciplined environment.
• A team player with outstanding initiative, integrity, enthusiasm and intellectual capacity.

Qualifications:

• BA/BS degree with 3+ years of experience in marketing, strategy, business development or sales for an Internet or media organization.
• Staff management experience.
• Trade show/event planning experience.
• Excellent communication skills.
• Budget experience, including expense planning, and cost-benefit analysis